Book Overview

As we near the new millennium, the formal sports business marks its 50th anniversary. For the first time, those who shaped the industry have come together to celebrate it. Imagine getting the most influential individuals in the history of sport business together in one room. Think of the biggest names you can imagine—commissioners, owners,entrepreneurs, marketing gurus, brilliant investors, savvy negotiators, and great business brains—right there for your edification. You can ask them any questions you want. Pour one executive a beer and ask him to tell you a story about the biggest mistake he ever made or the next big trend in the industry. Pick another’s brain on how to manage a crisis or how to get buy-in for a revolutionary arena plan. The Sport Business Handbook features candid insights, hard-earned advice, and no-nonsense tips for success from the individuals most qualified to give it. The Sport Business Handbook distills the best information from the veterans of the sport business world to educate the next generation.

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